On-Demand Content

Session 1: Measuring brand value (especially now) and performance and its relevance to the hotel’s worth

• Branded vs non-branded – the implications for values
• What impact could branding have on a hotel post-COVID-19?
• Driving up performance – does it matter about the management structure or whether the hotel is a brand or not?  The difference the alternative arrangements make to value
       - Selection criteria of brands
       - What do brands look for?
       - Are there real benefits in the interest?
       - What are the options?
       - What are my likely returns?
• What impact is COVID-19 having on deals and development projects – status update on current projects
• Data gathering – how to use and benefit from performance data
• Market drivers and engines of change
• Asset management – ensuring the investment is keeping up performance

Session 2: What’s my hotel worth?

The material valuation uncertainty clause.  Are valuations worth the paper they are written on?

• Is valuing different now compared to during and following the Global Financial Crisis downturn?
• How to value during the lockdown period – can you rely on a desk top valuation?
• Valuation trends post-COVID-19
• Will current government actions save the day?
• The winners and losers – operational vs leased model, city vs region and budget vs luxury
• What is the future of ground rent deals?
• Who’s buying – why, where and at what return
• Short term tactics that can enhance revenue and value

Session 3: Capital markets

• Who’s buying and who’s selling?  What and why?
• What the market looks like and where is the money coming from?
• Is COVID-19 going to see a fundamental change to the market?
• How tricky is gaining access to funding?

Session 4: Asset management – crucial now more than ever before

• The role of the Asset Manager in the operations’ value chain – more important now than ever before?
• The position today and the impact of COVID-19 on managing the asset:
       - The opportunities …?
       - The challenges …?
       - … and there will be winners and losers
• What happens next?

Session 5: Accessing the value of the site and when to redevelop or refurbish

How to value a site’s full potential and how it’s different from valuing an existing asset

• Unlocking the full potential of the site
• When is an opportunity worth more redeveloped/repurposed?
• Risk vs target returns
• Leverage
• Criteria for deciding whether to refurbish and/or reposition